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  • Founded Date December 14, 1904
  • Sectors AHP
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to launch a new ‘discrete’ form of the drug that will replace the iconic – and quickly recognisable – little blue pill.

The distinctive diamond-shaped tablets could quickly be changed by a pink, rectangle-shaped ‘wafer’ that dissolves on the tongue, meaning it does not need to be taken with water.

About half of guys over 40 suffer erectile dysfunction in the UK and in 2015 there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug first concerned the market in the 1990s after being invented by the American pharmaceutical company Pfizer.

It was very first developed in the 1980s as a heart illness medication, however trial participants noticed it had an uncommon negative effects – regular erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand name, has requested a hallmark in the UK for the new form of the drug, Viagra ODF.

Viatris has already released the Viagra ODF in Canada and promoted it as being ‘thin and discreet’ which may be preferable for many customers.

The unique tablets – which can cause embarrassment for some clients – has actually been transformed and a brand-new dissolvable type may be readily available to Brits in the next five years. Stock image

‘Tablets are not always bearable to clients and likewise in some cases the size of tablets might put clients off having them,’ Thorrun Govind, pharmacist and health specialist, informed The Telegraph.

She added: ‘Some guys might still be finding the idea of having Viagr awkward, however I would hope that males’s health and conversations about sexual health have carried on since Viagra was first developed.’

Ms Govind thinks this brand-new style is a ‘positive step forward’.

The brand-new dissolvable medication is believed to most likely come to the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, told the newspaper that the trademark application is a ‘excellent sign’ it will be offered within the next 5 years.

She described trade mark registrations can be cancelled if they are not utilized for a constant duration of five years or more after registration. As a result, it appears Viatris intends to introduce the item within the next couple of years.

However, granting a trademark would not guarantee the ODF could be sold and it would have to be authorized by the Medicines & Healthcare products Regulatory Agency first.

It’s anticipated to cost the like the tablet version and to be offered in the exact same dosages.

An overall of 4.57 million prescriptions for sildenafil, more typically understood by the trademark name Viagra, and other types of impotency drugs sold under the brand names Cialis and Levitra, were dished out by the health service in 2023

This comes after dodgy Viagra was found to be Britain’s biggest counterfeit drug after more than ₤ 6.2 countless fake blue tablet were seized by UK regulators in 2023.

More products of the erectile dysfunction drug were discovered than knock-off versions of pain relievers like morphine.

Health authorities stated online merchants flouting regulations lagged the counterfeit materials with most being imported from nations like India without a proper licence.

Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), show 2.6 million doses of sildenafil, the generic name for the medication best referred to as Viagra, were taken in 2015.

Another half-million doses of tadalafil, another erectile dysfunction drug sold under the brand Cialis worth ₤ 1.2 million were likewise seized.

While all medications carry potential side results drugs from unreliable sources may either not work or bring extra active ingredients or impurities like or other drugs that might be harmful.