6 Brilliant Recruitment Marketing Campaigns

Candidates want to feel connected to your brand name and sense that companies understand them as individuals. So how can employers stand out from the crowd? Employers need to be proactive in their method to attracting candidates, and recruitment marketing is the service

Recruitment marketing is a fairly brand-new way to draw in prospects, both passive and employment active, to your company. It includes embracing the same principals and strategies used by marketing to attract candidates and increase brand awareness. Some examples of marketing practises now being made use of by HR groups include: lead generation, SEO, guerrilla marketing, social marketing, personalised prospect journey and content creation.

According to SHRM, business that include recruitment marketing into their hiring technique can produce 3 times more applicant leads than those who don’t – leading a 100% greater close rate on candidates. Additionally, recent research study by Allegis discovered that running a recruitment marketing project can conserve companies up to 40% on overall skill expenses. On top of these cost savings, recruitment marketing boosts company brand and draws in an estimated 50% more competent candidates.

It’s remarkable to see how a deep understanding of your prospects can lead to campaigns that inspire them to do something about it. We’ve put together a list of six of our preferred creative recruitment campaigns that you can take motivation from for your next recruitment marketing campaign. These campaigns pressed the borders of traditional job ads, and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and hire the most experienced salespeople in business, Ogilvy, one of the worlds most prominent ad agency, ran an innovative recruitment project to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media advertising in combination with their YouTube channel. Here they welcomed the possible candidates to film themselves offering a brick. The prize? A three month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

An excellent benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a basic approach of recruitment marketing projects.

They are a terrific way to attract passionate candidates as well as functioning as an initial screening test. Companies might ask candidates to resolve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google’s 2004 perplexing billboard. This marketing project was a fantastic success for employment Google and made high praise online within mathematical and engineering online forums – even before Google was known as the brains behind the operation.

The billboard, placed in Silicon Valley, provided a complicated mathematical equation to passers-by and challenged those who believed they were smart adequate to fix it. Once fixed, the equation exposed a site URL (www.7427466391.com) that the solver need to go to.

Those wise enough to resolve the billboard puzzle were provided one final puzzle when on the website.

Successful prospects got the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re grateful you’re here. Something we learned while building Google is that it’s easier to find what you’re looking for if it comes looking for you. What we’re searching for are the finest engineers worldwide. And here you are.”

The signboard was an engaging way to attract a few of the smartest minds to Google. Google grouped this prospect swimming pool into enthusiastic ‘problem solvers’ – an extremely renowned skill at google.

INSERT-CTA

IKEA: Assemble Your Future

Upon opening a new store in Australia, IKEA had the job of hiring 100 workers. To fill this high variety of positions, employment they needed to think big. IKEA’s outside the box thinking caused a great “inside the box” option.

IKEA decided to target those who they knew currently liked IKEA by putting ‘career directions’ inside the box of IKEA products for customers to find upon opening their item. The directions mirrored their famous assembly directions, advising clients on how to “assemble your future”.

The campaign was a big success, and consumers adored it. Countless consumers applied, and IKEA employed 280

staff members who admired the IKEA brand name. The reason for the success of the campaign was not simply down to its creativity but also due to the fact that it spoke to IKEA’s existing brand name ambassadors, their clients. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment project effectively linked with prospects in a personalised method, in their own homes simply as they’re concentrated on their brand-new furniture.

Volkswagen: A Covert Message

When Volkswagen had to work with talented mechanics, they carefully considered where this target market hung out so that they might communicate their recruitment message successfully.

Volkswagen chose on an apparent but uncommon positioning, the undercarriage of vehicles in requirement of repair work. Volkswagen intentionally dispersed faulty automobiles with the message hidden below to service centres throughout Germany in anticipation of attracting knowledgeable staff members.

Volkswagens campaign was a terrific success, and they worked with many experienced mechanics while authenticating themselves as an ingenious and fun brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to bring in ambitious trainees to their company. They reached students by going to the one place guaranteed to have trainees around, schools at numerous Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that read “We’re trying to find trainees who aren’t pleased with simply any solution. www.McKinsey.ch.”

The campaign’s aim was to pre-filter applicants by bring in those that aren’t satisfied with just any service and wonder innovators. The pencil twisted the guidelines of advertising, and it’s basic message resonated with numerous, causing top quality graduate hires at McKinsey.

Similar to this pencil, recruitment marketing projects don’t have to be pricey, and companies can state a lot in only an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing properly. Their professions page has 1.2 million likes, and they release content two times a day – in some cases more. They share content that possible employees can connect to and feel motivated by, employment such as specific workers achievements, days in the life of an employee and basic day to day updates from throughout the Marriott network.

Marriott wishes to communicate a sense of personalisation with their careers page so that prospective employees can construct a real connection with the brand name. They accomplish this by permitting named employees to answer any questions on the professions page from the company profile. Marriot likewise provides a chat service to those wanting to find out more about life at the business and employment advice on how they can successfully request a position.

Marriotts technique shows you don’t need remarkable out of package believing to get in touch with prospects. There are a myriad of methods your company can approach your recruitment campaign. Marriott’s method is basic, and any company can imitate this method and attain the exact same success. Have a designated location where you share insights on life at your business and most significantly, listen to potential prospects and react to their concerns immediately and effectively.

INSERT-LINE

Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your candidates have the very best experience possible and you have time to focus on what matters, employment your people. Find out more about us here.